Cannabis Retail Training That Drives Results.

Get the skills and tools that grow revenue
— one shift at a time.

We teach budtenders and store teams how to bring more shoppers through the doors, increase their spend, and boost customer loyalty.

START LEARNING

Some of Our Partners

A Free Download:
10 Steps of Service BOH Poster

Help your team connect with customers and create buying habits that stick with back-of-house posters for boosting loyalty sign-ups and delivering a consistent customer experience.

DOWNLOAD THE POSTERS

Tools to Grow Your Revenue from the Floor Up

Everything we create is designed to help cannabis store teams increase spend, frequency, and foot traffic.

Training for the Whole Team

Support budtenders, team trainers, and managers with practical, proven retail skills.

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Free Tools That Work

Download ready-to-use checklists, posters, trackers, and templates.

SEE FREE DOWNLOADS

A Blog for Every Topic

From loyalty programs to upselling tactics, our blog breaks down what works in cannabis retail.

SEE THE BLOG

Courses That Pay for Themselves

Cannabis Retail Management 100

Access essential tools and strategies to drive profitability in cannabis retail, from comprehensive training to practical templates. This course covers the core areas of sustainable retail success—Sales KPIs, Inventory, Marketing, and People—ensuring store managers are equipped for long-term growth.

$249.00 USD

Train the Trainer Masterclass

Refine your sales training approach with the Train the Trainer Masterclass, designed for cannabis retail leaders. Gain practical strategies to deliver a customer-centered experience and build high-performing teams with a focus on understanding your customer, adopting a sales-driven mindset, and applying effective retail coaching techniques. Ideal for in-store leadership.

$99.00 USD

Budtender Selling Masterclass

Enhance your role as a budtender with skills that go beyond simply ringing up sales! This course provides the tools to build meaningful customer relationships and foster loyalty by mastering the principles of effective cannabis selling. Perfect for budtenders who want to be trusted advisors.

$99.00 USD

The old build it and they will come...
Doesn’t create sustainable profitable revenue.

Why Store Teams & Managers Choose Vetrina

We Focus on What Moves the Needle

Training that improves average transaction value
Tools that increase repeat visits and loyalty engagement
Real-world skills that drive measurable results
Designed for store teams — not corporate execs
Learn anytime, apply immediately

70+ Years of Retail Experience,
Packed Into Every Resource

We spent years consulting for cannabis retailers across North America — helping stores increase sales, build stronger teams, and streamline operations. Now? We've taken everything we've learned and built it into tools your team can use right away.

No gatekeeping. No long calls. Just proven strategies delivered through on-demand courses, free downloads, and practical blog content.