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The Future of Cannabis Beverages: Insights from Zentrella & Collective Projects

pod of flowers Dec 20, 2023

Watch on YouTube

Join Jay Rosenthal and Krista Raymer on 'Pod of Flowers' as they interview Roy Agostino from Zentrela and Toni Shelton from Collective Project about the groundbreaking work they are doing, which brings together brainwaves and cannabis beverages.

This episode reveals the scientific advancement at Zentrella, where EEG technology is used to measure and comprehend the impact of cannabis on the brain. Roy and Toni talk about the collaboration between science and consumer experience in creating cannabis beverages, examining how this partnership is transforming the industry by offering measurable information about the effects of different cannabinoids like CBN and CBG, improving consumer knowledge and options. Emphasizing the distinct challenges and inventive approaches in educating both retailers and consumers about these sophisticated products.

Roy and Toni also discuss their experience in navigating the complex world of cannabis beverages, highlighting the importance of balancing taste, effect, and scientific principles. And, of course, we get to hear their insights into the future of the industry, emphasizing the need for ongoing innovation and data-driven consumer education.

This episode offers a fascinating glimpse into the competitive world of cannabis beverages, where science meets consumer satisfaction, setting a new benchmark for the industry.


Connect with Krista: https://www.linkedin.com/in/krista-raymer/

Connect with Jay: https://www.linkedin.com/in/jaymrosenthal/


Roy Agostino, Zentrela: https://www.linkedin.com/in/royagostino/

Toni Shelton, Managing Director, Collective Project: https://www.linkedin.com/in/tonilshelton/




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