Pod of Flowers: Cannabis Product Innovation and Trends with Borna Zlamalik, Organigram & ShredsNov 15, 2023
Senior Vice President Borna Zlamalik shares insights into product innovation, research, and development. He discusses navigating industry and global trends, as well as building a nimble yet scientifically rigorous team for outstanding cannabis products. Organigram adopts a consumer-centric approach and focuses on flavor trends to drive innovative product development, bridging the gap between the cannabis industry and the broader consumer landscape.
In addition to product innovation, Borna explains how the marketing team and attending live events, such as Hall of Flowers, support product development. This allows the brand to be responsive, gather consumer insights, and create products that address consumer needs that may not be evident through data alone. Zlamalik emphasizes the significance of real-time retailer feedback and how Organigram proactively engages in product development 6 to 18 months ahead of time to stay ahead of the competition.
Connect with Krista: https://www.linkedin.com/in/krista-raymer/
Connect with Jay: https://www.linkedin.com/in/jaymrosenthal/
Borna Zlamalik: https://www.linkedin.com/in/bornazlamalik/
The Brand: https://www.linkedin.com/company/organigram/
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