Northern Helm's Retail Success: Planning, Innovation and LoyaltyJan 17, 2024
In this episode, hosts Krista and Jay are joined by David Côté, CEO of Northern Helm, at the prestigious Hall of Flowers event in Toronto.
David makes a return to the Pod of Flowers podcast, offering valuable insights into the importance of promotional calendars in comprehending customer behaviour in the cannabis retail sector.
An uncommon practice in the industry, David's team diligently prepares their promotional strategy six months ahead to maintain a competitive edge in retail trends and to accommodate the annual introduction of over 1,000 new SKUs in Ontario.
Northern Helm places a strong emphasis on high-quality products, with 40% of their inventory comprising flow-through SKUs, a strategy potentially transformative in various markets as consumers continuously seek new and exciting products.
Tune into this enlightening episode to uncover the secrets behind Northern Helm's trailblazing communication strategies and their unique approach to conquering the cannabis retail space.
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