FIGR's Path to Success: Resilience, Rebranding, and East Coast Roots
Nov 08, 2023
Jay Rosenthal and Krista Raymer sit down with FIGR to explore the brands journey of resilience, rebranding, and their deep-rooted connection to the East Coast of Canada.
Guests Katie Booth and Zach Currie from FIGR share insights into how they've been "sharpening the blade" of the industry, with a focus on quality cultivation and a genuine embrace of their island heritage.
From overcoming challenges to making substantial strides in their cultivation processes, FIGR's story is a beacon of adaptability and dedication. Their rebrand isn't just a new look; it's a reflection of their commitment to their roots and the quality of their product.
Our Hosts:
Connect with Krista: https://www.linkedin.com/in/krista-raymer/
Connect with Jay: https://www.linkedin.com/in/jaymrosenthal/
Our Guests:
Katie Booth, Director, Indoor Cultivation & Genetic Strategy at FIGR INC. https://www.linkedin.com/in/katie-booth-80152091/
Zach Currie, VP of Commercial at FIGR INC. https://www.linkedin.com/in/zach-currie-32b20758/
The Brand: figr.com
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