Dispensary Discounting Strategy: The Difference Between Incentivizing and Reducing Profits
Oct 23, 2023It is common to use the term “discount” interchangeably to describe very different price-lowering strategies. That generalization actually creates confusion in many marketing strategies and draws away from the value each discount type can offer depending on the scenario.
In cannabis retail, there are three types of discounting buckets:
- Markdowns
- Discounts
- Promotions
In our guest blog for Flowhub, we explain all three types, the true impact of discounts on pricing compression and how to plan sustainable discounting for retailers and brands.
Explore the Full Blog Post Here: https://flowhub.com/learn/dispensary-discounting-strategies
Don't miss this essential read for anyone in the competitive cannabis retail landscape. Gain insights that will transform your how you approach your promotion plan while avoiding the pricing compression trap.
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